What could you do with an extra hour or two a day? It’s a question that Pella Corporation leaders have been asking as they look for ways to attract and retain top talent to this Iowa-based window and door manufacturing company.

While the innovative firm has been headquartered in Pella for 94 years, a growing number of team members and potential new hires live in the Des Moines metro. “It takes about 45 minutes to an hour one way to commute from the Des Moines metro to Pella,” said Emily Videtto, chief marketing officer for Pella Corporation. “We looked throughout the Des Moines metro to find an office space that would help us attract and retain talented team members.”

The privately-held Pella Corporation opened its new office at 9131 Northpark Drive in April 2019. “We found the right home here,” said Videtto, who noted that the office can accommodate 100 team members. This space houses the Pella Corporation’s digital marketers, the internal creative agency, and customer service representatives, plus it offers workspace for the company’s other team members working in the area.

“We’re already seeing the benefits,” Videtto said. “The feedback has been tremendous from the team working in the new office, and we believe this has been a key driver in our ability to attract top notch talent.”

Connecting with the community

The Pella Corporation’s new Urbandale location builds on a solid foundation of success that dates back to the company’s founding in 1925. “Our team members take pride in providing innovative solutions that solve real-world challenges for homeowners, contractors, builders and architects,” Videtto said.

One of the latest breakthroughs is the Integrated Rolscreen retractable screen—a double- and single-hung screen that appears when you open the window, and rolls away, out of sight, when you close it. “Craftsmanship defines us, and continuous improvement drives us,” Videtto said. “Our goal is to improve the lives of our customers with meaningful innovations.”

This extends to the company’s commitment to the communities they serve. When Yale University architecture students teamed up with the Columbus House in New Haven, Connecticut, Pella Corporation donated building materials to support the non-profit’s mission to help end homelessness. “We love bringing people’s visions to life and helping them live their dreams,” Videtto said.

This spirit extends to Urbandale. Pella Corporation appreciates the community’s high-quality workforce, convenient highway system that offers easy access to Pella and its warm welcome to newcomers. “We’re very excited to grow in Urbandale, invest in our team members here and help people live their best life,” Videtto said.